Mark your calendars, y'all –we’re throwing a rave in a burger joint on January 12th at Joy’s Burgers in Las Vegas!
Remember when DJ Snake turned the golden arches upside down and out? Well, that was the spark that lit the fire for this burger-meets-bass adventure.
We are bringing Las Vegas’ very own DJ Kensho to Joy’s Burgers to throw down some beats to get those buns moving.
We are collaborating with Joy’s in light of their recent rise to TikTok fame after being blessed with the ‘Keith Lee Effect’. TikTok food critic sensation Keith Lee stepped in to rescue the struggling family-owned burger spot in Las Vegas from the brink of closure. The power of a single TikTok review took Joy Burgers from empty to epic in just a few days!
When TikToker @iamcassiemcc posted a video revealing Joy Burgers' midday emptiness, she called on Keith Lee to work his magic. Lee, not one to back down from a challenge, visited the place and dove into the investigation: Why was this burger haven facing an empty house?
In his own TikTok review, Lee spent $48, praising not just the burgers but also the outstanding customer service. He even threw in a sneaky order with a disguised voice, proving the joint's phone game was on point. With a whopping 29 million views, Lee's review turned the tide for Joy Burgers.
Within 24 hours, Joy Burgers' TikTok page skyrocketed from 184 followers to a jaw-dropping 62,000. And the magic didn't stop there – in just a few days, their followers surged to over 110,000. Talk about a social media glow-up!
That being said, we are absolutely buzzing over this event! We will have bottomless drink options, a menu takeover, and buns shaking all night long.Catch y’all there!